Man, Alex, this is such a big part of a garage or even an outdoor space.

Just like you wouldn’t put your roof on without putting shingles. You shouldn’t have a garage floor without it

So, Alex, why is this important for the owner of a new home?

When you have a new home, your house is going to settle over the first 7 to 12 years. Your garage floor is part of that, which means it’s going to ebb and flow, and that’s where cracks start to form. You mix that in with concrete being really good for absorbing heat and moisture. You combine those two, and it’s a recipe for disaster if you don’t get on it early.

When a brand new homeowner moves in, what’s the first thing they should be considering when they’re looking at a coating? Is the coating flexible? Is it waterproof? And is it durable?

Lifetime Green Coatings, we have all three as part of our proprietary base coat. With the settling of your garage, you want something that’s going to be flexible and move with it. This is a copy of our base coat. You can see how it actually moves with your floor and will absorb that energy and prevent all of that from turning into cracks as the house settles. Our base coat is made entirely of all natural, all renewable resources that are pet and family safe. Adds insulation to help keep the ambient temperature in your garage more normalized. And it has an A1 fire rating which helps with egress and the safety of the people living in the home. You’ve got so many colors, so you can really fit whatever style that someone’s looking for. We have over 200 different color combinations that range from different flake sizes to solid. You can match that to a car. You can match it to the environment outside. This is also the most durable product on the market.

Alex Ragan speaks with KPTV

Here is an example of what our base coat looks like after it’s cured. It’s a fortified cement once the base coat is fully cured. So, not only do you have the flexibility benefits, but you also have the durability benefits. Because the base coat is really something you’ll never see, but if you know it’s down there, it’s going to make the aesthetic topping that much better.

Wow, that is huge. I mean, that is not moving around. That is not moving.

So, I guess the big question is is how expensive is this? Cuz usually people hear green, most durable, and they get scared when the price comes.

We are definitely in the ballpark as far as other coating solutions. This is an investment that you have to make once. Our product comes with a lifetime warranty, which means any failure in the product or any failure in the installation. You call me as the owner, I come out, we fix it up to the point of completely recoding it. Across our national network of franchises like myself, we’ve coded over 3 million square ft in the last 2 and 1/2 years with less than a 1% call back. Locally owned, locally operated, but nationally backed. And it looks cool when you’re all said and done. It does look really cool.

All right, guys. It’s time to protect that investment or your new home with Lifetime Green Coatings.